The history of makeup covers at least 7,000 years and is present in almost every society on earth. It is claimed that cosmetic body art has been the earliest form of a ritual in human culture. The proof for this comes in the form of used red mineral pigments (red ocher), including colored pencils related to the emergence of Homo sapiens in Africa.
Archaeological proof of cosmetics certainly dates back to ancient Egypt and Greece. In the history of makeup, the ancient Greeks also used cosmetics. Cosmetics was also used in ancient Rome, although much of the Roman literature suggests that it was rejected. Chinese started their nails with gum Arabic, gelatin, beeswax and protein around 3000 BC. The colors used represented their social class.
In the Middle Ages, it was considered sinful and immoral to wear makeup by church leaders, but many women still did this. The lower classes had to work in jobs in agriculture outside, and the skin of the typically light-colored European was concealed by exposure to the sun from the times of the Renaissance to the early 20th century. The higher a person was in status, the more free time he or she had to spend indoors, leaving their skin pale.
During the early 1900s, makeup was not overly popular; women did not even wear makeup at all. Makeup at this time was still mainly the area of ladies of the night, those in cabaret and on the black and white screen. Face enamel (actual paint on the face) became popular among the rich in this time in an attempt to look paler. This practice was dangerous because of the main component that is often arsenic.
Pale skin was associated with wealth because it meant that one did not work outside in the sun and could afford to stay indoors all day long. Cosmetics was so unpopular that they could not be bought in department stores; they could only be bought at theatrical costume stores.
Unlike in the history of makeup, beauty products are now available at speciality stores that are only available on the internet and recently merged online by well-established stores, including large department stores and traditional beauticians in brick and mortar.
Like most industries, cosmetics companies withstand resistance from government agencies. In the United States, the Food and Drug Administration (FDA) does not approve cosmetics or does not evaluate them, although it does control the colors that can be used in hair dye products. Cosmetic companies are not obliged to report injuries resulting from the use of their products.
Make-up today is continuously increasing in numbers by the number of men utilizing it, although it is traditionally used by mostly women. Men use makeup and concealer to improve their own facial features. Cosmetics brands bring cosmetic products to the market that are specially tailored to men, and men use such products more and more often.
Today, the cosmetics market has a different dynamic than the 20th century. The cosmetic industry has gone through some life-changing improvements, and we do not see it stopping here!